Oracle Poll 2016

Overview

• The following represents the findings of a June and July 2016 public opinion survey conducted among Espanola residents and businesses for the Town of Espanola by Oraclepoll Research Limited.  The objective of this survey was to gauge the opinions of residents and businesses of The Town on a series of issues related to life in community and about municipal services.

• This is the third data point for a series of citizen’s survey’s conducted by Oraclepoll for the Town of Espanola. The first baseline survey was completed in 2007, with a follow up tracking study conducted in 2012. This third instalment was conducted in June and July of 2016. Where and when possible data is benchmarked over time and in this current survey period new baseline indicators have been added.

Study Sample
• A total of 500 residential respondents 18 years of age and older were interviewed.  The surveys screened for the person at the contact residence who was responsible for making buying/payment decisions and other decisions related to areas such as their utility or municipal tax bills.

• In addition, 31 businesses from The Town were also interviewed in the survey process. Business surveys screened for the owner, manager or president of each organization.

Survey Method
• Surveys were conducted using computer-assisted techniques of telephone interviewing (CATI) and Computer Assisted Web Interviewing (CAWI).

• Calls were first initiated to residents by Oraclepoll staff using person-to-person live telephone interviewing and random number selection. Initial calls to residents were made from 5:30 p.m. to 9:00 p.m. with call-backs of no-answers and busy numbers made on a (staggered) daily rotating basis up to 5 times (from 10:00 a.m. to 9:00 p.m.) until contact was made. In addition, telephone interview appointments were attempted with those respondents unable to complete the survey at the time of contact.

• The randomized residential database used was inclusive of landlines as well as cell phone only residences. A total of 20% of all telephone interviews were monitored and the management of Oraclepoll Research Limited supervised 100% for quality assurance.

• Among businesses, calls were made from 8:30 a.m. to 6:00 p.m. with call-backs of no-answers and busy numbers made on a (staggered) daily rotating basis (including at least once after 5 pm) up to 5 times until contact was made.

• Those unwilling to complete the survey by telephone were provided the online option where they were given a permissive pass code to access the survey site. In addition, the survey was kept live on the Town’s website where respondents could access the questionnaire.

Logistics

• The surveys were conducted between the days of June 15th and July 4th 2016.

Confidence

• The margin of error for the residential survey is +/- 4.2%, 19/20 times and +/- 15%, 19/20 times for the business component.

Reporting

• This report contains the executive summary of findings of the tracking survey. It highlights this survey’s findings and provides a comparison of results against the original baseline survey of 2007 and the follow up ones conducted in 2012 and the current 2016 one. As stated, where and when possible data is benchmarked over time.

• Separate results by question reports have also been provided for the residential and business surveys that display the findings of the survey by each individual question.

• References in charts and graphs refer to the 2007, 2012 and the current 2016 survey period polls.


Download the Reports here:

2016 Espanola Citizen Survey Report (pdf)
2016 Oracle Poll Residential Results by Question (pdf)
2016 Oracle Poll Business Results by Question (pdf)